English language articles, insights, updates and thought leadership from GlobalCom PR Network and its members.

Tag Archive for: English

PR Crises

Transparency, Rebranding, and PR

It’s been a bit of a hard week for New York Mayoral candidate Anthony Weiner. Even if you’re the type to just casually flip through the news channels at night, you probably recall how the former Congressman forever tainted his political…
Google Plus

Google+ Rapidly Becoming a Go-To PR Tool for Businesses

Google+ is gaining steam — and fast. According to new research, 34 percent of people who use social networks to connect to other websites use Google+ as their primary platform. This both Twitter and LinkedIn, and falls short only of Facebook…
People doing research for case studies

How to Successfully Use Surveys & Research to Fuel PR Campaigns

There was a time when public relations was limited to positioning clients in front of the media. That time, however, is over, as the digital age has caused PR to evolve into much, much more. While media relations is still a very big part of…
Founding Fathers, Statues, America, Democracy

The Founding Fathers: America’s First PR Firm

“We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.” That legendary line gives…
Evidence, Clues, Traces, Footprint

Demand evidence and think critically!

Like the spurious claims companies make about being “innovative”, of which I’ve written much before, there are plenty of organisations that claim to be “thought leaders”. But how can you tell if they really are? Because they say so?…
SEO

5 Things New Age SEO Means for PR

Penguin 2.0, released last month, is Google’s latest update to its search algorithm and it continues the search giant’s trend of improving how it recognizes - and rewards - good quality links. As we all know this is the latest in its battle…
YouTube

Why YouTube Works for B2B Marketing

Over 50 percent of executives watch work-related YouTube videos at least once a week. While YouTube is typically associated with singing cat videos or montages of the newest dance fad, it is also a very useful online tool when it comes to business-to-business…
PR Crises

Facing the Online Disinhibition Effect: Whether and When to Respond to Negative Comments

If you are a business owner or company executive, you probably should be worrying about the Online Disinhibition Effect. According to research conducted by Rider University psychologist John Suler [PDF], it’s the Online Disinhibition Effect…
Woman holding a circle lightbulb

4 Rules for Making an Infographic that Rocks

Over the past few years, businesses have begun to use infographics to engage an audience with facts and figures that otherwise are static numbers in a simple slide report. Visual.ly, a company that specializes in this type of data visualization,…
PR Crises

The reputation of A and B (Abercrombie and Benetton) is walking on thin ice: are they going to make it?

We are not talking about a woolen thread nor a cotton one, nor about the technological Resistex® Carbon either and not about the famous Ariadne’s thread, even if we are considering two impervious parallel stories regarding two important brands…
"Unacceptable Levels" documentary

The Toxic Truth Behind Conventional Products

An average of 200 chemicals course throughout our bodies in any given day; this includes our children and loved ones. Industrial chemicals are a part of our lives; they are in our products, food, cell phones, air and water – all of which can…
Public Relations, PR

PR is about earning trust – all fruitful relationships are built on that

PR professionals often get criticized for being “spin doctors” – that is, taking something bad and trying to convince people it’s actually good. For 99 percent of public relations firms, this couldn’t be further from the reality of…