English language articles, insights, updates and thought leadership from GlobalCom PR Network and its members.

Tag Archive for: English

Social Media Channels

How to Bring the Power of Social Media to Networking Events

We spend so much time in front of computers and on social media that, now more than ever, it’s important to remind ourselves how a little face time can go a long way — and I’m not talking about the Facetime app on your iPhone. Smartphones…
Linkedin logo

Maximizing The Potential of Your LinkedIn Profile

LinkedIn seems to be a common topic of conversation lately among colleagues and clients, and more often the focus of that conversation is either, “What mistakes am I making?” or “How can my LinkedIn profile be more effective?” As with…
Fintech transaction using tech gadgets and a payment card

A world of apps, FinTech Innovations and Commodore 64s

This post was first published by Michael Scanlan on the CCgroup blog. In 1987, I went on holiday to the Soviet Union. Don’t ask. Anyway, when I was there, I went into GUM, the famous department store in Red Square, to buy some souvenirs.…
Finland

Finland 2013: A tendency for PR sprints instead of long-term strategy and a growing demand for global PR

Two weeks ago Sergej Trofimenko from Russia reported on trends influencing PR and media in 2013. This week we will take a look on Northern and Northeastern Europe. Jukka Laikari offers a short glance at impressions from Finland. 1.     How…
Good Relationships GlobalCom PR Network

How New Execs Can Build Effective Relationships with Influencers

Apple recently announced that Burberry’s CEO, Angela Ahrendts, would be joining the team as senior vice president of retail and online stores. We constantly hear that change happens – and that it’s often for the best - but as PR professionals,…
Business Platform GlobalCom PR Network

Holmes Report: GlobalCom to support rollout of mobile business platform ZNAPTM

 Another client win for GlobalCom: Network agencies in EMEA, Asia-Pacific and North America will support the global rollout of the new mobile business platform ZNAPTM. MPayMe, the Hong Kong company behind ZNAPTM, has hired GlobalCom to lead…
Public Relations, PR

4 Tips for Getting the Most Out of Your PR Agency

A lot of the public relations blogs out there are great references for tips and tricks on how public relations agencies can better service their clients. For PR professionals, how-to articles on topics such as planning the perfect product launch,…
PR fake news infodemic

Expect the inquisition – journalists’ right to “demand evidence and think critically”

This post was first published by Duncan McKean on the CCgroup blog. Regulation being what it is, Neelie Kroes, European Commissioner for the Digital Agenda, has made a number of statements in the recent past about how she would like to…
New Spanish partner for GlobalCom Health - Salud y Comunicación

PR Impressions 2013 from Spain

The last quarter of the year has already started, therefore we asked our PR consultants around the world to answer three questions on developments in 2013 in their regions. Stay tuned for updates from our teams in Spain, Russia, Argentina, Taiwan,…
Wonder Sparks, Lights magic

How Speaking & Awards Programs Work Wonders for PR

There are a number of tactics that public relations professionals use to establish clients as thought- leaders, including running influencer relations and contributed content campaigns. But another important element that helps our clients stand…
Clean Energy - Windmill in the sun

Communication on German “Energiewende”: There is a lot more to be done!

Parliamentary elections in Germany are over – but the big issues are still there, such as the “Energiewende”, just to mention one example. It was widely discussed, but especially during the past couple of months reduced to the topics of…
Evil Totem: ethics, no trust

Lack of Transparency Gives PR Pros and the Brands they Represent a Bad Name

Let’s face it. PR people don’t always get the best rep. In fact, one of the most memorable experiences from my college years was when I told one gentleman, who will remain anonymous, that I wanted to work in public relations after graduating.…