English language articles, insights, updates and thought leadership from GlobalCom PR Network and its members.

Tag Archive for: English

Denmark - boats and people by the river

What I know about Denmark – 7 tips from an insider

If you know just a little about Danish culture, you have probably heard of the Law of Jante. For several decades, this law was practiced indirectly, while the Danes pretended to actually practice the opposite… Today, a different set of rules…
Public Relations, PR

Paid, Owned and Earned Media: What They Are and How They’ve Changed

Public relations has always been about communicating a message in the best way possible, but the channels PR firms can use to do that have changed. A lot.  The digital revolution has opened countless new opportunities and blurred the once-distinct…
Traditional architecture in Pakistan

What I know about Pakistan – The region is the crossroads of the ancient trade routes

Every state has its own national character, for instance the French are considered great lovers of wine, art and science while the Americans follow the lesson of George Washington’s cherry tree story which basically teaches two important things…
Man wearing an expensive black suit being shocked or suprised in a crowd of church choir children

Diagnosis: Content Shock (and How Content Marketing Can Also Be a Treatment)

It is a tale/Told by an idiot, full of sound and fury/Signifying nothing My intention in starting with this particular Macbeth reference is certainly not to lambaste my fellow writers. It's not easy to work in journalism, marketing or PR,…
Piano Practice

Practice, Practice, Practice – Improve your writing as a PR professional

Just as practice is the way for musicians and other entertainers to get to Carnegie Hall, writers need to consistently practice in order to both improve and maintain their skills. A Publicity Club of New England member pointed out in a blog…
Office workers working at their desktops and looking at their computer screens, coding. Software jobs.

3 Tips for a Successful Summer PR Internship

With summer on the horizon, do you have an internship lined up? Whether you're graduating or finishing up another year of school, here are three tips that'll help you make the most out of the internship, no matter what the industry (although…
5 Major Marketing Trends to Prepare for

Leading market entry to Myanmar with CSR

YANGON, April 10, 2014 - As companies move to enter Myanmar following the country’s decades of isolation, there is a growing consensus about the benefits of leveraging Corporate Social Responsibility as a component of market entry. The…
Google Search - SEO

How Is Semantic Search Restructuring the Content Marketing Landscape?

Ray Kurzweil, Google’s ex director of engineering, told the Wall Street Journal earlier this month that the future of online search is a new, unexplored frontier. Google will eventually refine its algorithms so that the search giant can “actually…
New formats that will help to make your online events more interesting

“What is old is new again”: Event PR hasn’t changed a whole lot in terms of its purpose

In my roughly 15 years in the tech PR/marketing world, while there are new channels to build awareness, event PR hasn’t changed a whole lot in terms of its purpose. After the dotcom bust about 12 years ago, there were dire proclamations in…
Basketball ball on a white line

How the Sixers Sold Fans on a Losing Campaign

The Philadelphia 76ers snapped their historic losing streak Saturday night in a blowout win over the Detroit Pistons. Their 26-game skid tied the 2010-11 Cleveland Cavaliers for the NBA’s longest. This masterful tank job has been a lightning…
5 Major Marketing Trends to Prepare for

PR Events in Turkey

In our weekly series about events in Public Relations this week we visit Turkey where our colleague Jack Jacob provides us with some insights on the current trends and developments regarding PR events. Utilize Social Media channels for event…
5 Major Marketing Trends to Prepare for

Are Clichés in PR Writing Ever OK?

Anyone with extensive academic or professional writing experience has been warned about the hazards of using clichés. In the world of tech PR, we've explained why jargon and mumbo jumbo in particular are more common than they should be. The…