English language articles, insights, updates and thought leadership from GlobalCom PR Network and its members.

Tag Archive for: English

Go big, or go home

‘Bland’ Kills Brands: Here’s How to Find Your Voice

When the beaten and weary buzzword of “innovative” comes up, it’s inevitable that tech companies come to mind first. Whether we’re talking about 3D printing or the cloud, social or mobile networks, tech businesses are the ones that are…
Working Together

3 Ways Tech Companies Can Avoid a Boring Office Launch

Cambridge Consultants recently opened an office in Boston, and since the March office is just around the corner of its new location, I had the opportunity to attend and photograph the Boston launch party earlier this month. As I had seen the…
Branding Strategy

How Making a Client ‘Famous’ Led to Front Page Coverage

A common challenge in PR – no matter what sector – is maintaining client visibility during inevitable news lulls, where there may not be a steady stream of announcements to work with. This is what makes proactive media relations such a key…
Statistics, Data, Analysis, Charts

How to Maximize Your Meetings in a Multi-Tasking World

We’re all guilty of it: multi-tasking on mute during a conference call, whether it’s emailing on your laptop, texting on your cell phone or – if you can believe it – even riding the stationary bike at the gym. InterCall, the world’s…
Man under newspapers

5 Tips for Conducting Media Interviews… on Camera!

This post was first published by Meredith L. Eaton on March Communications' blog PR Nonsense. Ever since Forrester Research’s 2008 report, How Video Will Take Over The World, marketing and PR pros have been all over the rise of video content,…
Effective tools

Is Native Advertising Useful for B2B Brands? Yes, if complemented with great media relations, social media campaigns, SEO and content

At this point, you might have heard of native advertising as either a useful new marketing tool or an evil, corrupting influence. Whatever the case, there's no doubt that it's going to be a huge, oddly unifying force in the world of public relations,…
Man under newspapers

3 Lessons from Customer Service I’ve Taken to Tech PR

This post was first published by Brette Querzoli on March Communications' blog PR Nonsense. Since I was old enough to have a job, I worked in customer service. As it turns out, all of those years serving food or selling clothes brought me…
Storm with clouds and lightning strikes

The Pre-Pitching Perfect Storm

When strategizing with clients on how to make a splash on the day of a big announcement, there’s one technique we come back to time and time again – pre-pitching. Having one to two weeks before an announcement drops truly makes the job…
A Critical Video Component B2B Brands Are Missing

A Critical Video Component B2B Brands Are Missing

It’s no secret that creating video content as part of PR and communications strategies can be highly effective, especially in a world where mobile technology and social media have led to skyrocketing video consumption numbers. But pointing…
SEO

4 Ways to Go Beyond the Press Release in a Post Google Panda World

It isn’t “new” news any more that Google’s Panda 4.0 caused the SEO visibility of press releases to drop considerably, but companies are still working to adjust PR strategies. The silver lining is that the increasing emphasis on original…
Twitter - Blue bird with glasses holding a smartphone with Twitter's logo

How to Encourage Your Employees to be Brand Advocates on Twitter

By now, we all know the importance of having an active social media presence. No matter your industry, the chances of your customers being online are very high; that means you need to be online, too. As PR professionals, we spend a lot of…
Man under newspapers

The Press Isn’t Picking Up Your Company’s Story? Take Matters Into Your Own Hands.

Not every product announcement or company update is front page material. Most companies know that there are some things that won’t get the attention of an industry publication or a business journal. Yet that doesn’t stop the feeling of creeping…