Tag Archive for: communications strategy

Generating Headlines that Matter: Research in PR Campaigns

Research isn’t a “bolt-on” to PR anymore. For organisation’s trying to build brand awareness in crowded markets, insight can turn communications from well-intended noise into measurable influence. The most effective programs start with evidence, not assumptions, and end with business outcomes, not just headlines....

Seeing the Human in PR: A Reflection from South Africa

As a valued member of the GlobalCom PR Network, Paul Reynell—Vice-President of PRISA and Managing Director of our agency team in South Africa—shares a perspective that resonates deeply with one of our network’s core values: Human…