Case Study: TXOne Networks – A Leader in OT Zero Trust

The Task

TXOne Networks offers cybersecurity solutions for industrial control systems and operational technology (OT) environments such as semiconductors, manufacturing, automotive and others.

As a joint venture of TrendMicro and Moxa, the company wanted to differentiate itself from the mother companies by establishing an independent brand identity and increasing its reach and brand awareness globally. The objective was to position the client as an ICS/OT cybersecurity and critical infrastructure solutions provider, establishing its reputation as a ‘Leader in OT Zero Trust’.

The company called upon GlobalCom PR Network to launch, implement and run a comprehensive PR program for its owned and earned media channels aimed at target audiences in EMEA and North America.

Our Approach

Together with the client, GlobalCom PR Network has developed an overall brand positioning and messaging strategy, backed by the creation of relevant materials and content.

Key elements in the initial phase were the SEO optimization of the company’s website, the creation of audience-specific landing pages and the launch of owned media channels such as LinkedIn, Twitter and a corporate blog.

Led by a central lead-agency, GlobalCom provided PR execution support with specialist local agency teams for Western, Southern and Northern Europe, and the USA.

To drive visibility of TXOne as a leader in OT cybersecurity, GlobalCom rolled out a content program involving e.g. classical press releases, thought leadership content and expert positioning (opinion articles, bylines and interviews) within key target media.

Key activities included:

• The launch and implementation of a global Social Media relations program from scratch
• Supported TXOne in its successful applications for prestigious industry awards
• A thought-leadership program, including content creation and speaker training to establish a growing team of local experts across the US and Europe
• Editorial support for press releases, expert bylines, whitepapers, case studies, statements and case studies with local spin
• A proactive press office across the key regions that helped driving media activities
• Extensive consulting and execution on website and SEO optimization through the Global Com PR Networks agency Totally Digital
• Successful implementation of Analyst Relations

Results

• Positioned TXOne Networks as an individual brand and a go-to thought leader for OT cybersecurity for a wide range of industries
• Ensured general coverage and supported entry into important verticals
• Successfully built strong relationships between TXOne Networks’ speakers and key media
• Increased followers on social media (LinkedIn, Twitter) from 0 to over 18,000 followers within 24 months

About TXOne Networks

TXOne Networks offers cybersecurity solutions that ensure the reliability and safety of industrial control systems and operational technology environments. TXOne Networks works together with both leading manufacturers and critical infrastructure operators to develop practical, operations-friendly approaches to cyber defense. TXOne Networks offers both network-based and endpoint-based products to secure the OT network and mission-critical devices using a real-time, defense-in-depth approach. www.txone.com