Case Study: Market Introduction for European IPP Econergy

The Task

Econergy is an international IPP (independent power producer) of utility-scale renewable energy projects. The company develops, owns and operates renewable energy projects driven by deep industry, regulatory and technology expertise at every critical stage from origination to supply. Headquartered in Israel and active in seven European markets: the UK, Italy, Spain, Greece, Romania, Poland and Germany, Econergy was looking for a PR agency to accompany its growth targets with dedicated communication activities.

The company engaged GlobalCom PR Network for the kick-off of its European PR program in late 2024 to raise visibility in European media and to help establish the brand.

Our Approach

The Munich-based PR Agency GlobalCom offered a central approach, starting from Germany as the hub country for Econergy’s media activities across its different European target markets and audiences. For specific focus countries and local initiatives the GCPR team worked with the client’s local experts, maintaining the potential to involve local agencies in the case of growing  need for additional support.

Key activities included:

• Sharing news about the company’s projects, its partnerships and milestones with target media in the respective markets
• Positioning Econergy‘s expertise and though media briefings and expert article placements to position
• Sharing financially relevant information with European business and finance media
• Arranging speaking opportunities at industry events and supporting media cooperations
• Implementing market monitoring and crisis prevention support
• Supported the company’s market entry into additional European markets

Results

• Strengthened Econergy’s visibility across key European markets such as Germany, Romania, Poland, Czech Republic, the UK and beyond
• Established Econergy’s positioning as experienced and trusted partner for project financing and execution
• Built relationships with key media segments such as trade media, finance and business media within Europe

About Econergy

Econergy Group (TASE: ECNR) is a leading European IPP and active developer specializing in solar PV, Wind, and Energy Storage projects across key European markets, including Germany, the UK, Italy, Spain, Romania, Poland, and Greece. With a robust project pipeline exceeding ~14GW, Econergy is at the forefront of driving Europe’s renewable energy transition.

The company’s local teams provide a strategic advantage, ensuring close collaboration with regulatory entities and local communities. Econergy’s solid strategic partnerships are key to securing project funding and further. Additionally, the company generates revenue across the entire value chain by selling electricity, earning development and operation fees, and selling projects at various stages of development, ensuring a diversified and sustainable income stream. www.econergytech.com.