Strategic cooperation combines Branding Records’ Greater China expertise with GlobalCom’s international network of local PR teams
Munich / Milan / Hong Kong, 8 October 2026 – GlobalCom PR Network and Branding Records have entered into a strategic cooperation to support companies entering and growing in markets across Greater China, Europe and other international regions.
Branding Records, with teams in Hong Kong and Shanghai and a business development hub in Milan, specialises in cross-border branding, market-entry strategy, digital marketing and communications. The agency supports international companies looking to establish or strengthen their presence in China, as well as Chinese businesses entering and developing markets overseas. GlobalCom PR Network is a global network of communications agencies and PR experts covering more than 100 countries.
Through the cooperation, Branding Records gains access to GlobalCom’s local PR and communications teams across Europe and other international markets. GlobalCom, in turn, strengthens its cross-border branding, market-entry and digital capabilities connecting Greater China with international markets. Together, the organisations can provide integrated support for companies entering new markets, from brand positioning and market-entry strategy to local communications and PR execution.
The cooperation responds to growing demand from companies on both sides of the market for communications strategies that combine effective market entry with strong local execution.
“Branding Records adds an important new dimension to a structure we have been building deliberately across China, Europe, the United States and Asia,” said Ralf Hartmann, Founder and CEO of GlobalCom PR Network. “Our aim is to connect strong local market expertise with the international communications capabilities companies need when entering and developing new markets.”
The cooperation also complements the broader development of the GlobalCom China Gateway and the network’s international market-entry capabilities. GlobalCom has established key hubs in Beijing and Shanghai, with dedicated links to Europe and the United States, a wider Asian network spanning Southeast Asia, Japan and South Korea, strong local teams across Africa, and Brazil as its current hub in Latin America.
Together, these teams provide a coordinated international platform for Chinese companies entering or scaling-up their business overseas markets and for international businesses looking to establish, grow or strengthen their presence in China.
Jacopo Pesavento, CEO of Branding Records, said: “This cooperation gives Branding Records a strong international extension to the work we already do between China, Hong Kong and Europe. We look forward to combining our market knowledge and cross-border experience with GlobalCom’s local communications expertise to create new opportunities for clients in both directions.”
Pesavento founded Branding Records in 2013 and leads the agency’s cross-border work between China and international markets. His background combines branding, digital marketing and market-entry strategy, with experience across sectors including luxury, sportswear, travel, financial services, food and beverage and B2B markets.
Giuliana Zagarella, General Manager of Branding Records Italy, said: “Our work has always been about connecting different markets, cultures and business environments. We look forward to bringing together our cross-border market expertise and GlobalCom’s local communications capabilities to help clients navigate market entry and build their presence in China, Europe and other international markets.”
Zagarella has 30 years of experience across marketing, business development and digital communications. From Milan, she supports European companies entering the Chinese market and Chinese companies entering or expanding their business in Europe, with particular expertise in go-to-market strategy, branding, digital services and paid media. Branding Records also has an operational team in Shanghai led by General Manager Omar Paccagnella.
GlobalCom and Branding Records have already started working together on cross-border business opportunities involving Chinese companies looking to expand their business, PR and communications internationally.
About Branding Records
Branding Records is an international branding, marketing and communications agency with teams in Hong Kong, Shanghai and Milan. The agency supports companies with market entry, brand strategy, digital marketing, localisation, paid media and cross-cultural communications, with a particular focus on connecting Greater China and international markets.
About GlobalCom PR Network
GlobalCom PR Network is an international network of independent communications agencies and PR experts providing local market expertise across more than 100 countries. The network supports international companies with corporate communications, media relations, market entry, reputation management and multi-market communications programmes through coordinated local teams.
Media contacts
GlobalCom PR Network
Ralf Hartmann
ralf@gcpr.net
www.gcpr.net
Branding Records
Giuliana Zagarella
giuliana@brandingrecords.com
www.brandingrecords.com