Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

Print news, press releases and magazines

iJournalism: Future of Publishing?

I always enjoy hearing what Sam Whitmore has to say. Few people I’ve met in this business seem to have such a concise and insightful perspective on the shifting sands of PR, journalism and publishing. So when Sam visited our offices in Boston…
foursquare

Top 10 Reasons People Check-In to Foursquare

Fintech - Payments Technologies

Will Pay Walls Save Professional Journalism?

A new report by USC’s Center for the Digital Future confirms once again that online consumers aren’t willing to pay for online services.  Fast Company reporter Austin Carr sites some disheartening examples of this in his article earlier…
China

“Made in China” – shaping the country image

Globalization of Chinese companies offers opportunities for the PR industry The rise of China as a global economic and political powerhouse is a hot topic every now and then on a regular basis. Only recently, the visit of German chancellor…
Tourism in Venice - sunset reflected in the channel water

How Business Travel Can Benefit Your Company

As the economy begins to improve, companies still find themselves cutting costs by eliminating business trips. It makes sense—remove trips and you save money—yet is it smart? At March Communications, we frequently travel and believe that…
foursquare

The foursquare Phenomenon Explained

As a recent foursquare addict member, I’ve been questioned by several friends and colleagues each time I pull out my phone to “check-in” when we arrive at a new location. It would seem that, even though foursquare is adding close to…
Office workers working at their desktops and looking at their computer screens, coding. Software jobs.

Up with the Digital Down Time

Over the last few days I have noticed a trend. It’s not anti-technology and it’s not anti-business but it feels as if people are slowly turning onto the fact that our obsessive pursuit of connectivity and technology devices may have a down…
Sports medicine

Celtics are Social Media Champs

If you’re a Boston Celtics fan who can’t score tickets and don’t get enough of your favorite players on television, you’re in luck: social media is here to help. The Boston Celtics is using social media in an effort to increase team…
SEO

There Are Three Types of Twitterers: The Conduit, The Thinker and The Writer

Recently, Beth Brenner took the fictional social network “Woof” as warning to those whose social media habits had spiraled out-of-control. Social media discipline is something that nearly everyone in communications struggles with, precisely…
People doing research for case studies

Research shows that PR wins and Advertising loses when it comes to convincing the audiences

In the theories concerning the effects of the media on human behaviour, the impact of advertising and PR is still a controversial topic. A current study by the University of Applied Sciences Mainz now repeated the analysis of this topic. The…
Dos & Don’ts Of Social Media Marketing

The Social Media Revolution Continues

I’m amazed that people are still questioning whether social media is a fad or not. Social networks and online interactions have exploded over the past few years and are continuing to grow, without any hint of a plateau. Erik Qualman, author…
SEO

Looking to Boost your Clients’ SEO?

Jani Virtanen of Marketwire came and visited the March office for a ‘Training Tea’ session—he gave us insight on how we can increase our client’s online visibility and SEO and elaborated on the in’s and out’s of Marketwire. What…