Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

Danish Agriculture & Food Council

Dressed for Success at PR Events in Denmark

PR events are excellent occasions for meeting potential clients and launching new products. But, as with all PR services, you have to prepare them very carefully if they should turn out to be anything other than a waste of time. The People…
Linkedin logo

LinkedIn Continues to Evolve into Proving Ground for Thought Leaders

Jay Leno only recently signed off The Tonight Show for the final time, and I’m already missing his “Jaywalking” segment. In this classic “man-on-the-street” bit, Jay would walk up to unsuspecting passers-by to ask questions about hot-button…
Shell Lubricants Egypt Media Roundtable

The Organizational Anatomy of Event PR in Egypt

While the advent of social media and online advertising has fundamentally altered the public relations landscape, with these platforms now a part of the event PR tool kit, classic event PR is never dead because in this option-rich era, events…
Flip Skateboard

Flipboard: The Facebook Paper That Already Existed

There’s no doubt that print newspapers are losing popularity and sales as online news consumption takes off in the form of websites, smartphone apps, and social media platforms. In fact, according to a recent study by Pew, over half of Americans…
Founding Fathers, Statues, America, Democracy

In Italy ‘Events’ move towards digitalization and personalization

In Italy, enthusiasm for PR and marketing is finally back. Companies are not prepared to spend more, but have started using this communication and engagement platform in the marketing mix again. From a European perspective we don’t see an…
Crisis situation - a person sitting down with a hand to his head

5 Ways to Deal with a PR Crisis

A PR crisis can happen fast. An unexpected event ripples throughout the company and executives go into crisis mode, seeking shelter in the boardroom. Employees whisper in the hallways. And, once that crisis spreads to the outside world, public…
Founding Fathers, Statues, America, Democracy

Success factors for PR Events

PR events are a popular tools of the PR repertoire. How to stage a successful PR event or PR program for a trade or consumer even can not only differ dramatically from country to country but is also subject to changes in the media behaviour…
Linkedin logo

4 Things to Remember When Creating a LinkedIn Company Page

When B2Bs are getting started on LinkedIn, the first thing to do is set up a LinkedIn Company Page. LinkedIn is one of the fastest-growing social networks and it’s becoming a lot more than just a platform for job-seekers. Sales reps are connecting…
World Map in icons

OtterBox expands international PR with GlobalCom PR Network

Munich, 27 January 2013 – OtterBox®, the No. 1-selling smartphone case in North America is rapidly expanding brand awareness and sales across its range of premium smartphone cases in Europe and Russia. GlobalCom PR Network (GCPR), one of…
Video Content

Why the Future of Video is Short and Why PR is the Future of Video

It’s safe to say that video has gone mainstream. Everyone with a smartphone has become something of an amateur videographer. In the PR and content marketing world, more clients than ever are demanding video services as part of the package.…
big data predictions

USA 2013: Big Data und IT-Sicherheit sorgen für PR-Nachfrage

Heute beantwortet unser auf für B2B Technologie-Themen spezialisierter Kollege Tom Rice aus den USA die drei Fragen zu Eindrücken aus der PR-Branche und den Medien, die wir unseren PR Teams rund um die Welt gestellt haben.   1.…
Founding Fathers, Statues, America, Democracy

USA 2013: Big Data and IT security drive PR demand

Today Tom Rice answers the three questions about Media and PR impressions in 2013 that we asked our PR consultants around the world from the perspective of a US PR specialist specializing in B2B technology PR and general B2B markets: 1.    …