Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

Attacking the competition

Feel The Need To Attack Your Competition? Here Are Four Tips To Keep In Mind

While there isn’t quite the degree of mud-slinging among financial services firms as there is among politicians during an election year, business executives do sometimes feel the urge to tear down the competition. And some of them have been…
An approach to media training

Transform media training from old and busted to new hotness – tips to guide you along with media training via webcam

Executives going through media training is like saying the sun rises and sets. A senior PR person will show up, video camera in-hand, to capture every stutter and awkward tic as the trainee struggles with the presence of the camera and the existential…
New formats that will help to make your online events more interesting

How to plan a successful event in Brazil

The visibility of some events in the media can transmit the false impression that it is an easy goal to be achieved. But, at least in Brazil, this is not the case. The competition of events increases, while the attention decreases. With the…
In PR, Story Has to Dictate the Format

In PR, Story Has to Dictate Format

Technology and storytelling go hand-in-hand more than most people realize. When you think about it, it is the perfect marriage of art and science. As technology evolves, we’re able to complete more tasks more easily and efficiently. The impact…
People at an event gathering, sitting

Events in PR – A Russian Perspective

During the 22-year history of our agency we have executed hundreds of different events. Two of the most impressive ones were a ten-year program of Camel Trophy adventures on Land Rovers across some of the world’s most challenging and interesting…
Linkedin logo

3 Ways to Create Great Content for LinkedIn Influencers

Late last week, LinkedIn announced that it was broadening its Influencers program to now include 25,000 members of the social network, which is quite a few more people than the previous 300 users who were blogging on the platform. Over the next…
Game of strategy: chess pieces on the table

Anticipation, Teamwork and Planning Ahead: The Keys to a Successful PR Campaign

One of the best-remembered episodes of the TV sitcom WKRP In Cincinnati is “Turkeys Away,” in which the manager of the eponymous radio station devises a sure-fire way to boost his station’s listener base during the holiday season — a…
Shell Lubricants Egypt Media Roundtable

A Twist on the Traditional PR Event (by JCPR)

Branding your own event puts you in control The world of communications and public relations provides an endless amount of obstacles but the goal is always the same: gain exposure for your brand. And as editorial staff continues to shrink…
Technology

Boston: Future Tech Capital of the World?

Newly elected Mayor of Boston Marty Walsh boldly declared last week during a visit to local tech education non-profit LearnLaunch, “We want to make Boston the tech capital of the world.” As a Boston tech PR firm, March Communications has…
Danish Agriculture & Food Council

Dressed for Success at PR Events in Denmark

PR events are excellent occasions for meeting potential clients and launching new products. But, as with all PR services, you have to prepare them very carefully if they should turn out to be anything other than a waste of time. The People…
Linkedin logo

LinkedIn Continues to Evolve into Proving Ground for Thought Leaders

Jay Leno only recently signed off The Tonight Show for the final time, and I’m already missing his “Jaywalking” segment. In this classic “man-on-the-street” bit, Jay would walk up to unsuspecting passers-by to ask questions about hot-button…
Shell Lubricants Egypt Media Roundtable

The Organizational Anatomy of Event PR in Egypt

While the advent of social media and online advertising has fundamentally altered the public relations landscape, with these platforms now a part of the event PR tool kit, classic event PR is never dead because in this option-rich era, events…