Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
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New formats that will help to make your online events more interesting

How to plan a successful event in Brazil

The visibility of some events in the media can transmit the false impression that it is an easy goal to be achieved. But, at least in Brazil, this is not the case. The competition of events increases, while the attention decreases. With the…
In PR, Story Has to Dictate the Format

In PR, Story Has to Dictate Format

Technology and storytelling go hand-in-hand more than most people realize. When you think about it, it is the perfect marriage of art and science. As technology evolves, we’re able to complete more tasks more easily and efficiently. The impact…
People at an event gathering, sitting

Events in PR – A Russian Perspective

During the 22-year history of our agency we have executed hundreds of different events. Two of the most impressive ones were a ten-year program of Camel Trophy adventures on Land Rovers across some of the world’s most challenging and interesting…
Linkedin logo

3 Ways to Create Great Content for LinkedIn Influencers

Late last week, LinkedIn announced that it was broadening its Influencers program to now include 25,000 members of the social network, which is quite a few more people than the previous 300 users who were blogging on the platform. Over the next…
Game of strategy: chess pieces on the table

Anticipation, Teamwork and Planning Ahead: The Keys to a Successful PR Campaign

One of the best-remembered episodes of the TV sitcom WKRP In Cincinnati is “Turkeys Away,” in which the manager of the eponymous radio station devises a sure-fire way to boost his station’s listener base during the holiday season — a…
Flip Skateboard

A Twist on the Traditional PR Event (by JCPR)

Branding your own event puts you in control The world of communications and public relations provides an endless amount of obstacles but the goal is always the same: gain exposure for your brand. And as editorial staff continues to shrink…
Technology

Boston: Future Tech Capital of the World?

Newly elected Mayor of Boston Marty Walsh boldly declared last week during a visit to local tech education non-profit LearnLaunch, “We want to make Boston the tech capital of the world.” As a Boston tech PR firm, March Communications has…
Danish Agriculture & Food Council

Dressed for Success at PR Events in Denmark

PR events are excellent occasions for meeting potential clients and launching new products. But, as with all PR services, you have to prepare them very carefully if they should turn out to be anything other than a waste of time. The People…
Linkedin logo

LinkedIn Continues to Evolve into Proving Ground for Thought Leaders

Jay Leno only recently signed off The Tonight Show for the final time, and I’m already missing his “Jaywalking” segment. In this classic “man-on-the-street” bit, Jay would walk up to unsuspecting passers-by to ask questions about hot-button…
Shell Lubricants Egypt Media Roundtable

The Organizational Anatomy of Event PR in Egypt

While the advent of social media and online advertising has fundamentally altered the public relations landscape, with these platforms now a part of the event PR tool kit, classic event PR is never dead because in this option-rich era, events…
Flip Skateboard

Flipboard: The Facebook Paper That Already Existed

There’s no doubt that print newspapers are losing popularity and sales as online news consumption takes off in the form of websites, smartphone apps, and social media platforms. In fact, according to a recent study by Pew, over half of Americans…
Flip Skateboard

In Italy ‘Events’ move towards digitalization and personalization

In Italy, enthusiasm for PR and marketing is finally back. Companies are not prepared to spend more, but have started using this communication and engagement platform in the marketing mix again. From a European perspective we don’t see an…