Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

An approach to media training

Leading market entry to Myanmar with CSR

YANGON, April 10, 2014 - As companies move to enter Myanmar following the country’s decades of isolation, there is a growing consensus about the benefits of leveraging Corporate Social Responsibility as a component of market entry. The…
Google Search - SEO

How Is Semantic Search Restructuring the Content Marketing Landscape?

Ray Kurzweil, Google’s ex director of engineering, told the Wall Street Journal earlier this month that the future of online search is a new, unexplored frontier. Google will eventually refine its algorithms so that the search giant can “actually…
New formats that will help to make your online events more interesting

“What is old is new again”: Event PR hasn’t changed a whole lot in terms of its purpose

In my roughly 15 years in the tech PR/marketing world, while there are new channels to build awareness, event PR hasn’t changed a whole lot in terms of its purpose. After the dotcom bust about 12 years ago, there were dire proclamations in…
Statistics, Data, Analysis, Charts

5 Ways to Measure the Impact of a Digital PR Campaign

Say that your tech company recently got covered in a major tech publication like TechCrunch or VentureBeat. For about a week, you see a pretty big spike in traffic going to your website. Maybe a few people even register for a trial of your product…
Basketball ball on a white line

How the Sixers Sold Fans on a Losing Campaign

The Philadelphia 76ers snapped their historic losing streak Saturday night in a blowout win over the Detroit Pistons. Their 26-game skid tied the 2010-11 Cleveland Cavaliers for the NBA’s longest. This masterful tank job has been a lightning…
An approach to media training

PR Events in Turkey

In our weekly series about events in Public Relations this week we visit Turkey where our colleague Jack Jacob provides us with some insights on the current trends and developments regarding PR events. Utilize Social Media channels for event…
Storytelling in PR and Marketing

Captivate Your Audience with Dynamic Storytelling

It’s easy to tell when someone is reciting memorized company jargon rather than speaking from the heart. Instead of repeating the same old lines, why not tell a story? A great one makes your audience want to know more—and more importantly,…
5 Major Marketing Trends to Prepare for

Are Clichés in PR Writing Ever OK?

Anyone with extensive academic or professional writing experience has been warned about the hazards of using clichés. In the world of tech PR, we've explained why jargon and mumbo jumbo in particular are more common than they should be. The…
Print news, press releases and magazines

Hemingway Hates Your Press Releases

Think outside the box. Open the kimono. Circle back. Best practices. Innovative solutions. What do these phrases all have in common? They’re staples of business-speak (AKA workplace jargon) and they have plagued corporate prose for years.…
Event Management

Malaysia: An eventful life

Business to customer (B2C) events such as interactive, hands-on sessions – think cooking and beauty workshops – restaurant or product review sessions and larger-than-life' events such as fashion shows and glamourous 'red carpet' cocktails…
Attacking the competition

Feel The Need To Attack Your Competition? Here Are Four Tips To Keep In Mind

While there isn’t quite the degree of mud-slinging among financial services firms as there is among politicians during an election year, business executives do sometimes feel the urge to tear down the competition. And some of them have been…
An approach to media training

Transform media training from old and busted to new hotness – tips to guide you along with media training via webcam

Executives going through media training is like saying the sun rises and sets. A senior PR person will show up, video camera in-hand, to capture every stutter and awkward tic as the trainee struggles with the presence of the camera and the existential…