Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

Storm with clouds and lightning strikes

The Pre-Pitching Perfect Storm

When strategizing with clients on how to make a splash on the day of a big announcement, there’s one technique we come back to time and time again – pre-pitching. Having one to two weeks before an announcement drops truly makes the job…
A Critical Video Component B2B Brands Are Missing

A Critical Video Component B2B Brands Are Missing

It’s no secret that creating video content as part of PR and communications strategies can be highly effective, especially in a world where mobile technology and social media have led to skyrocketing video consumption numbers. But pointing…
SEO

4 Ways to Go Beyond the Press Release in a Post Google Panda World

It isn’t “new” news any more that Google’s Panda 4.0 caused the SEO visibility of press releases to drop considerably, but companies are still working to adjust PR strategies. The silver lining is that the increasing emphasis on original…
Twitter - Blue bird with glasses holding a smartphone with Twitter's logo

How to Encourage Your Employees to be Brand Advocates on Twitter

By now, we all know the importance of having an active social media presence. No matter your industry, the chances of your customers being online are very high; that means you need to be online, too. As PR professionals, we spend a lot of…
Man under newspapers

The Press Isn’t Picking Up Your Company’s Story? Take Matters Into Your Own Hands.

Not every product announcement or company update is front page material. Most companies know that there are some things that won’t get the attention of an industry publication or a business journal. Yet that doesn’t stop the feeling of creeping…
India, colours, hands

PRHUB – Globalcom’s Indian affiliate recognized as among 15 emerging firms to watch out for worldwide in ‘Global PR Rankings 2014’

Only Indian PR firm and the second in Asia to make it to “Best of the rest” category, which recognizes firms with strong growth and an eye for innovation globally reaffirms Globalcom’s focus on knitting strong, independent public relations…
Print news, press releases and magazines

Why Your Company Has Trouble Getting Press Coverage

Far too often, companies believe that they are entitled to media coverage. Even when no message seems to be resonating, executives often try to find undeniable reasons why they should be receiving regular pieces of coverage in the highest tier…
Kindle, e-Book reader

Content Management for Online Communities

Posted by Rachael Wolensky, Intern at Jennifer Connelly Public Relations (JCPR). Being “social” is a combination of understanding both your online community as much as your offline community in regard to not only the type of content…
Kindle, e-Book reader

The Power of Many: How Does Open Source Journalism Affect PR?

This post was first published by Juliana Allen on March Communications' blog PR Nonsense. The “Power of Many” is a business concept that has translated well to other industries, and with good results. By using the power of the public,…
Latvia

Latvia – Art Nouveau architecture, vivid culture life, singing, amber and ice-hockey are probably the main things

Art Nouveau architecture, vivid culture life, singing, amber and ice-hockey are probably the main things you could imagine when thinking about Latvia. Without a doubt, it’s all true. And here are some more facts you can spare for your next…
Linkedin logo

2 Important Things to Know about LinkedIn’s Publishing Platform

Back in February, LinkedIn opened up its publishing platform, giving 25,000 members the ability to post original, long-form content and share it with their professional networks. The social media channel has since steadily been extending access…
Kindle, e-Book reader

What’s in an Angle? Perspectives on the Amazon/Hachette Dispute

Anyone who’s ever flipped channels between FOX News and MSNBC immediately following  a political debate knows there’s more than one way to frame a news story – in today’s fragmented media landscape, this is truer than ever. The recent…