Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

Fuzzy and blurry image of a person having a headache or being of two minds

Is Your Content Marketing Creating Headaches Down the Road?

Last Friday, March held a content marketing and copyright issues crash course, led by our peers Jim Young (@JW_Young) and Manny Veiga (@zmveiga). Jim and Manny offered several tips and tricks to navigating the world of copyright issues, discussing…
Night garden with plants and green lights

Strengthen Your PR Campaigns with Visual Content

Research shows that adding images and video to your PR campaigns can increase engagement and social media sharing. In fact, Forbes found that 75 percent of articles published each week include multimedia content. Multimedia elements help…
SEO

3 Simple Tips for Effective SEO

The March team recently sat down for a search engine optimization (SEO) training boot camp with startup marketer and SEO consultant drew Wallace (the lowercase “d” is intentional and drew’s personal preference) to discuss how to better…
Executives face to face, Challenges

5 Tips for CEOs on How to Survive a PR Crisis

When a corporate crisis strikes, crisis communications is crucial for the survival of any company. In these turbulent times, the CEO must step up and take charge as the primary spokesperson. Unfortunately, countless examples of public relations…
Business partners discussing as a team around the table

GlobalCom PR Network appointed as LogicNow’s International PR partner

LogicNow, the world’s leading integrated IT Service Management platform provider, has appointed the GlobalCom PR Network to handle its international corporate and B2B public relations campaigns. GlobalCom was appointed after a competitive…
SEO

Don’t Call It a Comeback: Google Just Made Press Releases More Valuable

Recently, Reuters discovered that Google quietly changed its algorithm to increase the prevalence of press releases in Google News search results, which presents a tremendous opportunity for organizations to more widely raise awareness for their…
massachusetts snow

3 PR Crisis Communications Lessons From this Winter’s MBTA Fiasco

We all understand that precipitation is part of being from New England, but commuting – especially these last few winter months – has certainly been a nightmare. More than 100 inches of snow crippled the MBTA, and I’m willing to bet many…
Frog holding the globe

Cleaner than a frog’s armpit – the joys of translation

Working in international PR, translations belong to our daily tasks. To make sure the content and correct meaning of articles, press releases or comments is transferred into another language we differentiate between translation and localization…
Christian Science Monitor

An Inside Look at New Cybersecurity Publication, Passcode

The Christian Science Monitor recently launched its new publication, Passcode, which will cover digital security and privacy in today’s hectic technology age. Thanks to the Publicity Club of New England, the March Communications team had the…
Public Relations, PR

7 Tips for PR Newbies from a Day at PR Advanced

Earlier this month, PR Advanced: Breaking Barriers held its New England regional conference on Boston University's campus, bringing together a spectrum of PR professionals and beginners for a day of informational sessions, networking, and free…
Startup people having a meeting in a glass room

3 Startups That Will Build on Chicago Tech’s Record-Setting 2014

It may be bitterly cold in Chicago, but the city’s tech scene is heating up. According to Built in Chicago’s 2014 Annual Report, local tech companies raised a cool $1.6 billion in investment and exits climbed to a record high of $7 billion.…
Startup people having a meeting in a glass room

It’s Show Time! 5 Tips for Successful Event PR from a CES Vet

This post was first published by Lisa Sorrentino on March Communications' blog PR Nonsense. As public relations professionals, we live and breathe news. Often, the best platform to announce our clients' news is at an industry trade show.…