Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

SEO

Don’t Call It a Comeback: Google Just Made Press Releases More Valuable

Recently, Reuters discovered that Google quietly changed its algorithm to increase the prevalence of press releases in Google News search results, which presents a tremendous opportunity for organizations to more widely raise awareness for their…
massachusetts snow

3 PR Crisis Communications Lessons From this Winter’s MBTA Fiasco

We all understand that precipitation is part of being from New England, but commuting – especially these last few winter months – has certainly been a nightmare. More than 100 inches of snow crippled the MBTA, and I’m willing to bet many…
Frog holding the globe

Cleaner than a frog’s armpit – the joys of translation

Working in international PR, translations belong to our daily tasks. To make sure the content and correct meaning of articles, press releases or comments is transferred into another language we differentiate between translation and localization…
Christian Science Monitor

An Inside Look at New Cybersecurity Publication, Passcode

The Christian Science Monitor recently launched its new publication, Passcode, which will cover digital security and privacy in today’s hectic technology age. Thanks to the Publicity Club of New England, the March Communications team had the…
Public Relations, PR

7 Tips for PR Newbies from a Day at PR Advanced

Earlier this month, PR Advanced: Breaking Barriers held its New England regional conference on Boston University's campus, bringing together a spectrum of PR professionals and beginners for a day of informational sessions, networking, and free…
Startup people having a meeting in a glass room

3 Startups That Will Build on Chicago Tech’s Record-Setting 2014

It may be bitterly cold in Chicago, but the city’s tech scene is heating up. According to Built in Chicago’s 2014 Annual Report, local tech companies raised a cool $1.6 billion in investment and exits climbed to a record high of $7 billion.…
SERIAl Podcast

It’s Show Time! 5 Tips for Successful Event PR from a CES Vet

This post was first published by Lisa Sorrentino on March Communications' blog PR Nonsense. As public relations professionals, we live and breathe news. Often, the best platform to announce our clients' news is at an industry trade show.…
Content Marketing Strategy

Is an Industry Giant About to Outshine Your Client? Not So Fast…

When strategizing with clients on the ideal timing for a big announcement, the golden rule for tech PR companies is to avoid holidays, Fridays, and, if it can be helped, dates when you know an industry giant is going to unveil its own big news…
Video camera

Keys to — and an Example of — a Memorable Product Promo Video

What makes a good promo video? Do you need a huge budget and a Hollywood film director to pull it off? The answer to the second question is a simple “no.” The answer to the first question is a pretty simple one, too. Triune Films is an independent…
SERIAl Podcast

Top 3 New Year’s Resolutions for New PR Pros

This post was first published by Rebecca Ferrick on March Communications' blog PR Nonsense. My usual New Year’s resolution is to avoid making resolutions. In the past, I’ve been guilty of setting myself up for inevitable failure.…
Fitness Tracker, Sports Watch

Separating the fix from the fad: An insight into the growing health and fitness habits that are here to stay

This month I can seamlessly predict what your daily media digestion will mainly consist of – I suspect you have just finished reading about the New Year being THE time to discover a new you? Or maybe you’re wincing at the reality of being…
SERIAl Podcast

Will “Serial” Transform Journalism and PR As We Know It?

Today marks the conclusion of Serial, the podcast that is making waves around the world as it combs through evidence surrounding the 1999 case of Adnan Syed and his potentially wrongful murder conviction. (Don’t worry, no spoilers here!) For…