Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
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A Picture Is Worth A Thousand Words, But Cinemagraphs Tell The Story

I’m an aficionado of the horror genre. Bad horror movies? Awww, yisss. Really good scary movies – the kind that make you want to turn on every light in the house and check under your bed just to be sure there’s nothing lurking – even…
Changing Face of Grocery Shopper research

Happy 18th Birthday, Google!

This post was first published by Rachel DeFrank on Interprose’s blog, Interprose Voice. Does a day go by where you, personally, do not utilize Google? We use it so much that it was added to the dictionary as a noun and a verb in 2006. In…
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To Live Tweet or Not to Live Tweet…That is the Question (but Really Shouldn’t Be)

You’ve secured your venue, lined up an array of amazing speakers, and executed a brilliant promotional campaign. Now what? What else could you possibly do to shine the spotlight down on your event, webinar, or press conference? Is there even…
Consumer at the table with healthy food and drink

GENERATION F – A Consumer Behaviour Insight into the Growing Wellbeing Market

With numerous buzz words and ‘health’ trends increasingly infiltrating our everyday life, it comes as no surprise that the term wellbeing is breaking away as a consumer category of its own. And one that is permeating all markets; from…
Pokemons in the grass - Gaming icons

Gotta Catch ‘Em All – Unexpected Lessons From Pokémon Go

It’s sweet summertime, but something other than the warm weather, cool pools, and bright sunshine is tempting people from their homes into the great outdoors. The recently launched and wildly popular smartphone app Pokémon Go has produced…
Changing Face of Grocery Shopper research

Oh, Snap! Why Your B2B Brand Should Be On Snapchat

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice. Several weeks ago, my family and I attended my daughter’s cheerleading championships. Upon entering the arena, a torrent of candy-colored signage…
Changing Face of Grocery Shopper research

The Tweets, They Are A’Changin…

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice. As the old saying goes, “Nothing stays the same but change.” And for Twitter users, there are some rather interesting changes afoot. As the…
Managing Remote Workforceshttps://www.bigstockphoto.com/de/

How to Become a Conference Pro: Before, During, and After Tips for a Successful Conference

From education opportunities to new business contacts, conferences can be of immense value to you with the proper planning and execution. However, there is no way around it – attending a conference is expensive. From the hotel, to food, to…
Google Search - SEO

Using Website Banners for Promotion – Best Sizing for “Eyes” and Action

Recently, I have been developing website banners to share and promote client events. To ensure time wasn’t wasted on producing ineffective banner sizes (and there are over a dozen potential size options), I referenced Google AdSense and other…
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Make Your Voice Heard: A How-to Guide to LinkedIn Pulse

Do you have something to say? Did you just attend an amazing event like SXSW and want to share your key takeaways with your professional network? Or are you seeing trends in your industry that you want to talk about? The list of topics where…
Changing Face of Grocery Shopper research

The Changing Face of Grocery Shoppers – The Five Consumer Groups Defining the Grocery Market in 2016

The way in which consumers are shopping is changing in a big way. The weekly shop is on decline, and demanding consumer lifestyles are driving an increase in the number of convenience, specialist and independent formats popping up across the…
Changing Face of Grocery Shopper research

What We Can Learn From Millennials (If You’re Not One)

This post was originally published by Lisa McCausland on the Interprose Voice blog. I’ve been reading a lot about Millennials, and – ahem – being more of a Generation X person myself, I find the often-touted laundry list of attributes…