Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

Summary of the Eastern Europe Market – Introduction

Eastern and Central Europe is one of the fastest growing regions in the world in terms of economic, social and cultural development. After decades under communism, the area is experiencing a rapid technological and ideological leap forward which…
Event Marketing

Command Attention: Social Event Marketing Strategies That Actually Work – An Opinionated Guide

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice. Whatever you do, do it well. Do it so well that when people see you do it they will want to come back and see you do it again and they will want to…
Color psychology

Does This Orange Make Me Look Fat? What Your Brand Colors Say About You

Could you imagine the Coca-Cola logo without its iconic red? How about a purple and orange Subway logo? Color theory plays such an important topic in branding and marketing, yet you may not know the specific psychology behind the colors you…
Wikipedia

Dude, Do You Even Wiki? A Wikipedia Master Class, Part IV

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice. Well, we finally made it – we’ve come to the final whistle stop in our Wikipedia Master Class journey.     So, what’s…
Wikipedia Starry Night

Dude, Do You Even Wiki? A Wikipedia Master Class, Part III

John Green, author of that four-hanky tearjerker The Fault in Our Stars once said, “Oh, Wikipedia, with your tension between those who would share knowledge and those who would destroy it.” It’s probably the purest description I’ve heard…
GlobalCom PR Network

SEO: Mind your reader

This blog post is published by Markus Engel, Communication Consultants  Have you heard of SEO? Of course, you have. Search engine optimization has been around for a while. Optimizing your website, to increase its online visibility in a web…
Wikipedia

Dude, Do You Even Wiki? A Wikipedia Master Class, Part II

“A Wikipedia article is a process, not a product.” – Clay Shirky, writer and social media theorist Welcome back to our Wikipedia Master Class series. In the first instalment, we covered the question of how to know whether your brand…
GlobalCom PR Network

Man bites Dog…

This post was first published by Luke Frost, PR Deadlines, Sydney - Australia Well that headline makes no sense. Or does it? Let’s think about those words - and how they might possibly relate to information technology. The message is…
Wikipedia Whopper

Wikipedia Page Creation – Dude, Do You Even Wiki? A Wikipedia Master Class, Part I

Talk about chutzpah. In case you missed it, Burger King recently pulled off a brazen stunt using emerging voice technologies. In a cheeky TV spot, the fast food giant tricked Google devices into reading Wikipedia’s article about its flagship…

Advertising and 2018 FIFA World Cup: how to earn and not be caught offside

This post was first published by Alla Shupineva, 4D Business Communication Agency, Russia  The World Cup will be held on June 14, 2018 in Russia. The events that unite millions of people from all continents have inevitably become not only…
GlobalCom PR Network

I’ll be back… – innovation in companies

The word “innovation” undergoes a full declension in recent years, substituting a wide array of terms used to describe something new or modern, especially in the technical or technological fields as well as computer sciences. I personally…
Living in a data matrix city with phone data.

ICCO 2017: Paths for PR – Embracing completely new skills in a field where 95 % of business is about promise making

From left, Charlene Corrin, GM from ICCO and Rami Kangas, Drama Queen Communications/GlobalCom PR Network “If something matters enough, the news will find you”. Something in those lines was said by Ketchum CEO and chairman Rob Flaherty…