Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
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Beyond the Boom: What 2026 Will Decide for Renewables, Storage and Hydrogen

In 2025 the global renewable energy market marked what many analysts are calling a historic year. Renewable sources of power – including solar, wind and hydropower – made record additions even as policy uncertainty and shifting incentives tempered investment forecasts...

AI Broke the Old Agency Model for Good

How AI is transforming the communications and PR landscape by dismantling the traditional agency model and shifting value toward senior counsel, strategic clarity, and AI-supported advisory. Companies and brands must rethink what they need from their communications partners...

Generating Headlines that Matter: Research in PR Campaigns

Research isn’t a “bolt-on” to PR anymore. For organisation’s trying to build brand awareness in crowded markets, insight can turn communications from well-intended noise into measurable influence. The most effective programs start with evidence, not assumptions, and end with business outcomes, not just headlines....

Seeing the Human in PR: A Reflection from South Africa

As a valued member of the GlobalCom PR Network, Paul Reynell—Vice-President of PRISA and Managing Director of our agency team in South Africa—shares a perspective that resonates deeply with one of our network’s core values: Human…

Cleantech, Energy and Sustainability PR: Beyond the Buzzword

The world doesn’t need more green noise. It needs credible, honest stories—and experts to make them matter. As investments in renewable energies grow, cleantech companies must prove real impact with human stories and the right partners at…

Productivity Gains, But No Silver Bullet: AI in PR and Communications

“Companies are making strides in AI, but we’re nowhere near business as usual,” says Juha Frey, MD at GlobalCom PR Network’s Finnish member agency Netprofile. When you work in PR and marketing, you’re bombarded with suggestions…

The end of amplification: PR and communications must shift to focus on real business impact

Why Strategic Counsel Is the Future – An Interview with Lars Voedisch The communications landscape is shifting at light speed. Volatility, digital acceleration, and stakeholder scrutiny are the new normal, and the role of PR and communications…

2025 IT Trends and Challenges: Experts see AI and Cybersecurity as most influential factors

The information technology market size has seen strong growth in recent years. Until 2029 it is expected to grow to 13,176.84 billion USD at a compound annual growth rate (CAGR) of 8.2% according to recent global market reports. The expected…
What the experts want you to know about health PR

What the experts want you to know about healthcare PR

Understanding this PR niche through the eyes of Australia’s leading health PR agency When you think about health PR, it is a niche that sits within the niche of PR, which is a niche of marketing. The narrowness of this part of the PR industry…

How Social Media is transforming Public Relations in the Middle East

In an era defined by digital interconnectivity, social media has reshaped virtually every industry, and public relations is no exception. The Middle East, home to a tech-savvy and young population, is witnessing a significant transformation…
21 executive interviews reveal how PR is changing

Insight Track report: 21 executive interviews reveal how PR is changing

Technology dominance, reskilling imperative, need for human creativity. These are the three top-of-mind issues most often raised by international marketing and communications executives when asked about the impact of generative AI. Ethics, sustainability,…

Media training: Is it really essential?

The straightforward answer is that media training isn't necessary for everyone. If you inherently excel at interviews, grasp what journalists are thinking, remain calm under pressure, and know exactly what to convey in the brief moments you…